Hands-On Challenges for Packagers at Global Food & Beverage Packaging Summit

Conference Delegates will learn updated consumer-driven tactics for packaging

 Santa Monica, CA – July 2, 2015 –  R. Andrew Hurley, Ph.D. , will deliver a challenge to delegates at the upcoming Global Food & Beverage Packaging Summit, which takes place July 7-8, 2015, at the Intercontinental Chicago Magnificent Mile in downtown Chicago. Dr. Hurley will ask those attending Tuesday’s 11:45 a.m. interactive session to participate in group development of a next generation packaging design, taking advantage of millennial-inspired brainstorming tactics.

Hurley, an assistant professor at Clemson University, in the Department of Food, Nutrition, and Packaging Science, will also present a session at 4:30 p.m. that afternoon on Successfully Applying Eye-Tracking and Customer Biometrics in Packaging Design and Development. He will discuss the benefits of using biometrics in R&D and design decision-making for the new packaging.

These are just a couple of the sessions in two packed days of up-to-date packaging education that will be offered at the Summit, with speakers from Heineken, the JM Smucker’s Company, Kraft Foods, Dow Chemical, AMCOR, and many others.

Just outside the conference area, delegates and attendees can benefit from a newly expanded supplier showcase, featuring packaging innovations, technologies, and services in the food and beverage packaging industry. In addition, a networking reception will take place at 5 p.m. on July 7, to create new contacts and renew old acquaintances.

July 2, 2015