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UBM Electronics Editors



Suzanne Deffree | Executive Editor | EDN

As EDN’s executive editor, Suzanne Deffree has tremendous respect for engineers, makers, and electronics hobbyists. In her current role managing the day-to-day efforts of the trusted media brand, she has the pleasure of conversing with interesting, intelligent, and outright funny engineers about the innovations that make the world go round. As an award-winning journalist with more than 15 years’ experience in electronics, she has written some of EDN’s most popular content and aims to leverage her position to help continue driving engineering and knowledge sharing forward through EDN.com, as well as UBM events including DesignCon and the Embedded Systems Conference. Find her on Twitter @deffree.


Michael Dunn | Editor | EDN

Michael Dunn has over 30 years’ experience with analog, digital, and embedded in various industries, and have been with UBM since 2012 (as Scope Junction’s Editor-in-Chief) and EDN since 2013. He is still somewhat awed to be filling the fabled Design Ideas editor position, in addition to running the PCB, Medical, and IC/FPGA Design Centers. Dunn maintain connections with the major companies and helps writers from firms of all sizes bring their ideas to EDN’s readers. He gets to work with some of the industry’s leading lights – people like Eric Bogatin, Ransom Stephens, and Kendall Castor-Perry – and has also interviewed some notables, including Sir Clive Sinclair, and members of IBM’s Watson team. You’ll find him at trade shows like DesignCon, DAC, and PCB West.

A few of his memorable EDN contributions include: Toyota’s killer firmware: Bad design and its consequences, Bach for Engineers, and Intuitive sampling theory.


Janine Sullivan Love | Senior Editor | EDN

Janine Sullivan Love began working as a professional writer in engineering fields more than 20 years ago. At UBM, she is currently the Technical Program Director for DesignCon & a senior editor on EDN. Previously, she was editor in chief of Test & Measurement World and site editor for EETimes’ Test & Measurement Designline as well as the founding editor for both EE Times’ Memory Designline and RF & Microwave DesignLine. She also edited the book World Class Designs: RF Front End and held the position of adjunct professor at a community college. During her career, Janine has worked with numerous publications, including Microwaves & RF, Wireless Systems Design, Communication Systems Design, Wireless Design Online, and Global Telephony, as well as with industry-leading companies, including Tektronix, ANSYS, Nordic Semiconductor, BroadHop, Peregrine Semiconductor, and SMART Modular Technologies, in a freelance writing capacity. A member of NASW and ACS, she holds a Bachelor’s Degree from the University of Delaware and a Master’s Degree from Duquesne University. She can be reached @tb_janine on Twitter.


Jessica MacNeil | Associate Editor | EDN

Jessica MacNeil has been Associate Editor at EDN since 2010, and previously worked in editorial and sales for Test & Measurement World. She manages the day-to-day activities on EDN.com, including overseeing blog posts and technical content placement, product coverage, and most EDN e-newsletters. Jessica also attends and covers industry events, including the Embedded Systems Conference and the Open Hardware Summit.


Clive “Max” Maxfield | Editorial Director | Embedded

Clive “Max” Maxfield is the Editorial Director of Embedded.com and the Technical Content Director for the Embedded Systems Conference (ESC). Max is also editor of the EE Times Programmable Logic and EE Life Designlines.

Max received his BSc in Control Engineering in 1980 from Sheffield Hallam University, Sheffield, UK. He began his career as a designer of central processing units (CPUs) for mainframe computers. Over the years, Max has designed everything from silicon chips to circuit boards, and from brainwave amplifiers to steampunk “Display-O-Meters.” He has also been at the forefront of Electronic Design Automation (EDA) for more than 30 years.

Well-known throughout the embedded, electronics, semiconductor, and EDA industries, Max has presented papers at numerous technical conferences around the world, including North and South America, Europe, India, China, Korea, and Taiwan. Max has given keynote presentations at the PCB West conference in the USA and the FPGA Forum in Norway. He’s also been invited to give guest lectures at several universities in the US and at Oslo University in Norway. In 2001, Max “shared the stage” at a conference in Hawaii with former Speaker of the House, “Newt” Gingrich.

Max is the author and/or co-author of a number of books, including Designus Maximus Unleashed (banned in Alabama), Bebop to the Boolean Boogie (An Unconventional Guide to Electronics), EDA: Where Electronics Begins, FPGAs: Instant Access, and How Computers Do Math.


Hailey Lynne McKeefry | Editor in Chief | EBN

Hailey Lynne McKeefry, editor in chief of EBN, has spent more than 25 years writing about technology and business. She began her career as an editor at such periodicals as Macintosh News, EBN, and Windows Magazine. After more than 16 years as a freelance journalist, she has written about a broad variety of technology topics, with a focus on supply chain, electronics components, security, storage, and the Channel. She graduated from the University of California at Santa Cruz with a BA in literature. Follow her on Twitter: @HaileyMcK.


Rick Merritt | Editor | EE Times

Rick Merritt has more than twenty years of experience writing about the products, technologies, companies and people of the electronics industry. He spent the majority of his career to date in a variety of roles at EE Times. Rick is currently the Silicon Valley Bureau Chief of EE Times, based in San Jose, Calif. EE Times was the 1997 winner of the Computer Press Association award for best trade newspaper.

Previously, Rick was the founding editor of OEM Magazine, a monthly magazine from the publishers of EE Times. OEM was a winner of a Jesse H. Neal award for investigative reporting in 1996, a winner of Folio Magazine’s Editorial Excellence award in 1995 and a runner up for best trade magazine in the Computer Press Association awards in 1996.

Previous to the launch of OEM Magazine, Rick was a bureau editor for EE Times and Electronic World News in Hong Kong. From 1988-1991 he served as editor of Asian Computer Monthly, a regional magazine for IT managers.

Rick began his career as a reporter for a weekly newspaper in Grand Rapids, Michigan. He holds a B.A. in English from Western Michigan University, but failed to get a computer science minor after he flunked the second semester of Calculus and his assembly language professor told him he was a lousy programmer.

Today Rick writes on a wide variety of topics in semiconductor, system and software design. He focuses much of his time in wireless and communications, especially the Internet of Things.
Rick also has helped develop conference content for a number of events over the years including chairing a small executive-level Medical Design Conference for EE Times in 2011. Most recently he helped develop IoT tracks and run panels at the Embedded Systems Conference Silicon Valley and Minneapolis.


Rich Quinnell | Editor | EDN, EE Times

Rich Quinnell is the editor for the System Design Center on EDN and the Industrial Control DesignLine on EE Times. He was formerly the chief of the award-winning Microcontroller Central website as well as the IoT World website. He has been covering electronics technology for more than 25 years, reporting on topics such as microcontrollers, embedded systems, and communications for a variety of publications. Prior to becoming a technical journalist he had spent more than a decade as an embedded systems designer and engineering project manager for companies such as Matrix Imaging, Cooper LaserSonics, and the Johns Hopkins University’s Applied Physics Laboratory (JHU/APL). He has degrees in electrical engineering and applied physics, with additional graduate work in communications, computer design, and quantum electronics.


Susan Rambo | Executive Editor | EE Times

Susan Rambo is Executive Editor, EE Times, where she oversees a veteran news staff and manages the daily flow of content. She has served stints as the managing editor and special projects editor on Embedded Systems Design magazine, the well-regarded publication that began life in 1988 as Embedded Systems Programming — media brand for the Embedded Systems Conference and Embedded.com. She has edited articles for a variety of audiences in the high tech and medical fields, from programmers and engineers to doctors and patients. She has a BA in Fine Art from University of California, Los Angeles, a certificate in copyediting from UC Berkeley Extension, and studied medical editing through American Medical Writers Association.


Steve Taranovich | Senior Technical Editor | EDN

Steve Taranovich is Senior Technical Editor, EDN, and Editor-in-chief, Planet Analog. He has 43 years of experience in the electronics industry. He received an MSEE from Polytechnic University, Brooklyn, New York, and his BEEE from New York University, Bronx, New York. He was also chairman of the Educational Activities Committee for IEEE Long Island.
His expertise is in analog, RF and power management with a diverse embedded processing education as it relates to analog design from his years at Burr-Brown and Texas Instruments. He was a circuit design engineer for his first 16 years in electronics. He then served as one of the first field application engineers with Burr-Brown Corp and also became one of their first global account managers, traveling to Europe, India and China. He spent 11 years at Texas Instruments as a Global Account manager while being his own applications engineer as well. He has a great many colleagues from his world travels that are writing for his websites today.

While at UBM Steve has been invited to NASA Ames in California as well as NASA Houston to meet and interview astronauts, engineers and scientists.


Junko Yoshida | Editor | EE Times

Former beat reporter, bureau chief, and editor in chief of EE Times, Junko Yoshida now focuses on coverage of the global electronics industry with a particular emphasis on China.
A seasoned international journalist, Yoshida has had a global, multi-lingual and multi-cultural professional career. As an EE Times reporter, she has comfortably operated in numerous locales, including Tokyo, Silicon Valley, Paris and New York. Lately, she’s making frequent visits to Asia and Europe.
She has a gift for asking — and getting answers to — tough questions to CEOs at global corporations to ferret out exclusive/breaking stories and write incisive analysis. She is equally comfortable working closely with design engineers to unearth the-story-behind-the story and help them craft strong messages.

Yoshida is responsible for the overall global expansion of the EE Times brand and presence, with a strong outreach to China. Highlights of her China coverage have included exclusive one-on-one interviews with the president of Xiaomi, China’s fastest growing smartphone vendor, the CEO of SMIC, China’s largest foundry, the CEO at Spreadtrum and Huawei’s CMO.
Yoshida took over EE Times coverage of the automotive industry in July, 2013. She covered Toyota’s landmark Oklahoma case (sudden unintended acceleration) extensively in Oct., Nov. and December, 2013. EE Times has been the only trade journal to consistently cover both the technology and legal issues surrounding the Toyota case.

Yoshida has been developing multiple-page analysis stories called “Topic Teardown.” She picks a big topic, gives backgrounds and explains the news. These topic teardowns are developed as guides to a topic our readers have always wanted to learn more about.

Yoshida’s latest beat includes the emergence of drones (basic enabling technologies and regulatory issues), augmented realities and virtual realities, and other emerging technologies that advance next-generation consumer electronics (including the evolution of smartphones) and IoT devices.

Yoshida has, throughout her EE Times career, kept her finger on business affairs in technology — often neglected by other reporters in the industry — and on C-level executive personalities, both in blog and news analysts formats.

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